Want to help your customers? Stop selling to them.

Sounds strange? Let me ask you this. When you walk into a shop, and a salesperson approaches, do you start to cringe? Don’t worry; this does not make you a bad person. Yours is a perfectly normal reaction. If you’re…

read more

The evolution of Dow Media

When we started out in 2007, as a boutique creative studio focused on offering clients in the life sciences allied sectors. I was working at the Indian Express at the time, my third job in sales. I was disillusioned by…

read more