Idea

As we were unable to share the features of the offering through a physical demonstration, we decided to take a conceptual route. We separated the stand into two distinct areas with dedicated spaces for company and product. We used tall design columns to highlight the aesthetic and used bright, vibrant colours to make it the space colourful and eye-catching.
In the product area, we highlighted the 'speed' and 'savings' aspects through messaging and display. Time was conceptualised as a series of wall clock each set to a different time zone. Savings were showcased as a piggy bank given to each visitor as a souvenir.