Solutions

We decided to translate Nirmal Lifestyle's brand proposition into an opportunity that connected with the brand's core ideology. We innovated a cycling competition within the booth floor space. We used gym cycles and a video screen and placed both at each end of 'racing tracks'. The movement was detected with the help a dynamo, sensors and running lights. Visitors played against each other in a race to the finish line with the fastest winning a prize. We kept the rules simple, ensuring that many could participate.
This experience helped endorse the image of Nirmal Lifestyle as a real estate company that cared for the health of its residents. Our work was awarded by the organiser in the "Best Innovative Marketing" category.